Big Brother by a New Name

Techcrunch’s Jon Orlin takes on the Orwellian dream of Facebook’s location aware services. Friends checking-in friends without their knowledge is especially troubling according to the authors, as for the first time sensitive personal information, you location, is tracked and published by a third party (your “friends”) beyond your control. As usual in recent years, Facebook’s progress depends on risque flaunting of privacy standards, thereby setting new de facto standards. Where you are, and how much time you spend there will again be intersting to willing buyers of such profile building information. The social graph gold mine is getting geo-located.

As Jon put it: It was one of the scariest things I’ve seen.

Posted: 21 August 2010

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