Nah, we're not gloating. FB is a service that is almost necessary and whose technical execution (design, speed, scalability) is simply marvelous. FB truly is a business with a working plan.
But: In the 21st century nothing will last and everything will become a fad sooner rather than later. Pre-modern investors will not make a buck in these post-modern times. Some opinions:
Summary of above articles: Why, oh why, do members quit facebook? (Hint: Because it's a boring fad that sells your whole identity to advertisers. And: Give me my life back.)