It's the Dopamine, Stupid

Oversharing on social media may be a quasi-sexual experience with intrinsic value and commensurate reward-system stimulation, just like a delicious meal or a sexual contact.

The reward given by a person’s brain when a Facebook posting of theirs is viewed, liked and commented on has proven to be comparable in pleasure to the response from food and sex, according to a recent Harvard University study.

So now you know that someone obsessively using their smartphone for “sharing” is actually quasi-masturbating.

Posted: 28 June 2012

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