More Fences for the Herd

FB has given every user a @facebook email address and made this address the default for display on users' FB profile.

"This is a direction Facebook needs to move in - your email is a proxy for your identity on the internet and Facebook want to usurp people's pre-existing email identities with their own to help drive up traffic to its site and** lock users into its service**.

As usual, user's weren't asked or informed beforehand.

It's even more appalling how FB burns its PR shills, having them take the flak for their greed motivated stealth actions:

"We basically defaulted to show your Facebook address as we rolled this out, just to keep it consistent for everyone,"said Meredith Chin, Facebook's manager of product communications.

She repeated the word "consistent"several times in her attempt to explain Facebook's rationale for the change.


Chin couldn't elaborate on why Facebook didn't communicate the email change before it happened.

"We as a company know we're always under a microscope, but sometimes there are certain things..."Chin said, trailing off. "Well, you plan for everything to be as loud as possible. But sometimes things come up that we need to be better about."

Certainly a herd of sheep may need to be “consistent” for the benefit of FB, but it appears that FB employees get primed to focus on a particular positive meme in public statements, to make FB's actions seem less sinister.

One is reminded of the Zuckerberg/Sandberg interview with Charlie Rose, when every noun, adjective and verb of their speech appeared to be variations of “share”.

Posted: 28 June 2012

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