Facebook is the top non-utility company and number four on the “10 Most Hated Companies in America List for 2012”.
Facebook has had customer satisfaction issues for some time, but recently did a particularly good job of alienating a portion of its nearly one billion members. According to the ACSI, Facebook is one of the most strongly disliked American companies, beaten out only by three public utilities companies. This comes in part from the company’s continuing user privacy concerns. Mark Zuckerberg’s company did not help itself in this regard in 2012, after it announced that it had the right to republish any and all photos in the accounts of its Instagram users.
Surely most of the sheep won't mind getting shorn and Zuckerberg will continue to find new ways to shear them. Congrats!