Facebook will expose users to unquittable video ads lasting 15 seconds, wasting billions of seconds of humanity's time:
The move would also be consistent with the long-term trend toward increasingly pervasive advertising in American culture. Once upon a time, ads in movie theaters were considered controversial. Telemarketing evolved into faxed ads, email ads, web ads, phone ads and on and on.
Maybe some bleating, but the sheep won't mind.