Facebook Dead End

An article sceptical of Facebook from a marketing and branding perspective. Tying your business and your brand to FB may lead to brand dilution and unnecessary tie the user experience to the FB platform. The historical reference to the outcry over Microsoft bundling IE with Windows is spot-out:

A good ten years ago we were worried about cookies and vendor lock-in, today the dumbed-down herd of sheep won't even blink when FB sends all their data, browsing and consumption habits to the NSA and their advertising clients.

Posted: 06 August 2013

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