Dirk Dot Net

Creator of useful things. Based in Chiang Mai, Northern Thailand.

Trading Young Minds

A 23-page Facebook document seen by The Australian outlines how the social network can target ‘moments when young people need a confidence boost’ in pinpoint detail.

Facebook is using sophisticated algorithms to identify and exploit Australians as young as 14, by allowing advertisers to target them at their most vulnerable, including when they feel “worthless” and “insecure”, secret internal documents ­reveal.

A must read.

This is evil. Evil that makes shareholders very happy.

Here's the brilliant business proposition from these creeps:

By monitoring posts, pictures, interactions and internet activity in real-time, Facebook can work out when young people feel "stressed", "defeated", "overwhelmed", "anxious", "nervous", "stupid", "silly", "useless", and a "failure", the document states.

Simply brilliant! These creeps can be proud of themselves and brag about their achievements, as they're likely to do according to the paper, on the weekend. To be targeted by pertinent FB ads.